In today’s fast-paced world, the fashion industry is moving just as fast, churning out trends at breakneck speed. However, amidst the whirlwind viral trends, a new wave of consciousness is sweeping the fashion landscape – sustainability. As global awareness about environmental issues rises, the need for sustainable practices in all aspects of life becomes paramount. In the realm of fashion, sustainable brands are pioneering a new era, redefining the way we perceive style and ethical responsibility. This post sheds light on the top 7 sustainable brands that embody the importance of being sustainably- conscious.
Why Sustainability Matters in Fashion
The fashion industry is one of the largest contributors to environmental degradation. Shockingly, it is estimated that the fashion industry is responsible for 10% of the world’s carbon emissions. Additionally, the fashion industry is notorious for its water consumption, with the dyeing and finishing processes alone accounting for 20% of global industrial water pollution. Sustainable fashion aims to counter these problems by producing clothing in an environmentally and socially responsible manner. By supporting sustainable brands, consumers actively contribute to reducing fashion waste and promoting ethical production practices.
Reformation is a Los Angeles-based brand that creates effortlessly stylish clothing with sustainability at its core. They offer a wide range of products, including dresses, tops, bottoms, and outerwear. Reformation is known for its feminine silhouettes (with their signature high slit to add a touch of sexiness) and trendy designs. What sets them apart is their commitment to eco-friendly practices, using materials like Tencel, organic cotton, and leftover fabric that factories don’t end up using, otherwise known as deadstock fabric. They focus on responsible manufacturing processes and even incorporate recycled materials into their packaging, reducing their environmental impact.
Boody is an Australian brand that specializes in creating essentials using bamboo viscose. Their product range includes underwear, loungewear, activewear, and basics for men, women, and babies. Bamboo is a sustainable resource due to its rapid growth without the need for pesticides or fertilizers. Boody’s bamboo fabric is incredibly soft, hypoallergenic, and biodegradable, making it a popular choice among eco-conscious consumers.
Everlane, headquartered in San Francisco, is renowned for its transparency and high-quality, timeless fashion. They offer a wide variety of clothing and accessories for both men and women, with an emphasis on minimalist basics. Everlane provides detailed information about the cost breakdown of each product, ensuring customers know the true value of what they’re purchasing. Their focus on ethical manufacturing, quality materials, and transparent pricing appeals to those seeking both style and social responsibility.
Sezane, a Parisian brand, is celebrated for its chic and elegant designs. They offer a range of clothing, accessories, and footwear for women. Sezane prioritizes the use of organic materials and collaborates with artisans to create unique pieces with a focus on craftsmanship. Their collections are designed to be timeless, encouraging consumers to invest in pieces that can be cherished for years, promoting a more sustainable approach to fashion.
Girlfriend Collective, based in Seattle, specializes in sustainable activewear. They offer leggings, sports bras, shorts, and activewear sets for women. What makes them stand out is their commitment to using recycled materials. They transform plastic bottles and discarded fishing nets into high-quality activewear, promoting environmental conservation and responsible fashion choices.
Alohas, headquartered in Spain, is a vegan footwear brand that combines style with sustainability. They offer a range of shoes, including sandals, sneakers, and boots for men and women. Alohas uses vegan leather and other eco-friendly materials to create fashionable footwear. In addition to their commitment to animal welfare, they emphasize ethical working conditions and support environmental causes, making them a choice for conscious consumers.
Sleeper is a Kiev-based brand known for its luxurious sleepwear and loungewear. They offer a variety of dresses, pajama sets, and loungewear pieces for women. Sleeper focuses on natural fibers like linen and cotton, ensuring their products are not only comfortable but also eco-friendly. Their elegant designs promote the concept of slow fashion, encouraging customers to invest in high-quality sleepwear that lasts, reducing the need for frequent replacements and contributing to a more sustainable fashion industry.
One downfall that could impact your shopping habits is that sustainable clothing can be on the pricier side; however, investing in a handful of investment pieces rather than purchasing many fast fashion items may still net out to be more cost effective in the long run. These sustainable brands are also not just about clothing; they represent a sustainable way of life and encourage us to make informed choices in all aspects of our existence. Just as supporting these brands is a step toward a more sustainable wardrobe, adopting sustainable living tips in other areas of our life is equally important.
Sabrina is currently in university and studying in the HR program. In her free time, you will most likely find her at the gym, boxing, at a coffee shop, or hanging out with her dog, Suga.