now reading:

How Do Influencers Make Money?

share post:

back to top 

Career + Finance

How Do Influencers Make Money?

October 12, 2019

by: The Dimple Life

Let’s start unraveling the secret world of influencers. And what’s more interesting than talking about money? I’m going to dive into all of the different ways that an influencer could potentially generate revenue:

#Ad: Sponsored Instagram Posts

This is generally the most common as I’m sure you’ve seen #Ad several times as you scroll through your Instagram feed. Sometimes I’ve seen some brand partnerships say #[insert brand name]Partner or some variation of that in the caption – but it all generally means the same thing. There was an exchange of monetary compensation between an influencer and the brand.

Instagram Stories and IGTV can also be sponsored as well!

As a side note, and for additional context on the importance of sponsored posts from a brand perspective, the sponsored Instagram content is great for big product or campaign launches, especially since there are usually more than one influencer involved in the campaign. The group of selected influencers will generally post their approved content either on the same day or within the same time frame for the big initial push. This generates buzz and excitement for a brand’s campaign!

Another way to generate brand and product awareness is through forming a long-term partnership with a set group of influencers. This way the influencers can build trust with their community by being a spokesperson for the brand for a longer period of time. This is where brands are moving toward, as audiences are feeling weary and fatigued by seeing so many ads, so trust is of utmost importance for an effective campaign!

I know that was a bit more detail on that part of sponsored Instagram posts but it’s an important point to mention for context on why you may see ads to begin with!

Sponsored Content On Other Channels

While I feel the hype is around Instagram ads, there can be ads run on any other digital channel, where ever the influencer has an audience. For example, I’ve had blog content sponsored before on a few occasions. Here is an example of a Daiya campaign I did earlier this year. There are YouTube influencers, even TikTok influencers at this point. And of course there is sponsored content on podcasts as well. Basically if you build a community somewhere, and have enough eyeballs/ears in a concentrated channel, advertisers will come.

Cauliflower Crust Pizza with Daiya Mozzarella Recipe | This healthy homemade pizza recipe is easy to make and so good! It uses a non-dairy plant-based cheese, so you get all the cheesy goodness of real cheese without its drawbacks. It’s also gluten-free, completely plant-based, and loaded with healthy veggies. Click to get the full recipe for your next pizza night! | The Dimple Life #thedimplelife #pizzarecipes #plantbased

Affiliate Sales

Have you seen liketoknowit links in your feed or on blog posts? I don’t use it too much but there are many bloggers and influencers out there who make their whole living off of these and other affiliate network links.

Affiliate links are essentially when an influencer receives a percentage of an online sale that was referred from that link. There are different attribution days associated with each advertiser but the general principle is the same: Click on the influencer’s affiliate link, make a purchase within a certain time frame, and the influencer will then get paid a % of that sale. Depending on the purchase amount, that “cut” for the influencer could be as little as $.10 or it could be $10 or even more.

If you have large enough traffic driving to your affiliate links, this can be a nice way to pay some of your bills. 🙂

It’s also important to note that there is no additional cost to the purchaser. If you buy a $20 top from an influencer, you will only be charged $20. The influencer will receive $1 or so of that (again, all dependent on the specific advertiser).

Digital Products

I’m sure you’ve seen courses you can buy from experts in any kind of field or you’ve seen e-books or paid webinars. These are all digital products that the influencer has created for you.

It is also generally a way for the influencer (who is essentially a marketer at this point) to also collect e-mail addresses to be able to stay in touch with you.

Banner Ads

Many bloggers use banner ads and generate a lot of money this way. Some generate money through the number of impressions the ad runs on the site or money is generated through the number of clicks on the ad. It’s not just bloggers. Large sites like Facebook, CNN, or the like, all generate revenue from the clicks and impressions for the ads that are run on their sites.


Once you get to a certain level of expertise or have a following, you can get paid to attend or speak at events. Often times appearances can be in-kind as they are generally great exposure for the influencer as well but if there is a branded experience that is specific to a certain company, that’s when an influencer can generally charge an appearance fee.

Event organizer

This is where an influencer can host or produce events at a local scale and connect brands with the direct consumer. Brands need feedback. They want to know who their customer is and what their needs are. Events are a great way for brands to have real conversations directly with their target audience.


As brand’s look to influencers to help create social content and media awareness for their products, sometimes the influencer can become a consultant for the brand and help them with the brand’s social and digital strategies. After all there is no one better who understands social than someone who lives it and makes an income off of it!

Photography or Copy Assets

This is similar to being a consultant for a brand. Being a photographer or a copywriter for a brand as an influencer costs the company much less than if they were to hire a creative director, studio, staff writer, etc.

The brand gets to also work with someone who directly understands their brand’s mission, aesthetic, and so on, at a fraction of the cost.

Ok! I believe I covered a good majority of revenue streams that are available to influencers. I hope this helps shed light on how influencers are making money. As I was writing this I was thinking of what my next post will be on this influencer world and I think there’s a lot more to uncover on sponsored Instagram posts – so stay tuned! Let me know if there’s any other questions I can answer!

Leave a Reply

Your email address will not be published. Required fields are marked *

  1. Jessica says:

    I never knew there were so many different streams! Now I can definitely see the importance on why we should interact with our favorite people on social media. It helps support their business on so many different levels.

    • Rachel says:

      Thank you Jessica! Yes there’s definitely so many different ways people can make money as an influencer. And the interaction and engagement from the community means so much! That’s actually going to be the next blog post this week – talking about the importance of engagement and the ins and outs of what goes into a sponsored Instagram post!

I'm looking for support with:

explore the blog

More on the Blog

I'm looking for support with:

self growth

career + finance






do good

It is hard to know where to begin with volunteer work. Here are a few resources that can help you find the cause that is right for you. #Volunteerism #Volunteer #SocialImpact #NonProfitOrganization

There are so many opportunities to become involved in our communities to really make a lasting impact in our world. It can be overwhelming though when you don’t know where to start. If you are someone with many different interests and don’t know which cause specifically would be best to get involved with, starting anywhere […]

Non profit organizations that support teachers and education.
Where to purchase a coronavirus non medical grade face covering or mask. Here is a round up that can help protect you and your community. #COVID19 #coronavirus #healthylifestyle #TheDimpleLife
It can be daunting to make friends as an adult with limited outlets the older you get. But that doesn't mean it's not possible. It takes getting out of your comfort zone and knowing where to look but know that it is possible with the following tips. #Friendships #Relationship #MentalWellness #MentalWellbeing #TheDimpleLife

It can be really daunting to make friends as an adult. As you grow into adulthood, it seems like there’s more opportunity to create relationships with your classmates in school, with your coworkers at work, and through various social settings. As you fully step into adulthood and enter different phases of your life though those […]

Why teaching 'family first' doesn't work all the time. #FamilyRelationships #HealthyRelationships #Boundaries #TheDimpleLife

Ever since I was in elementary school, I can remember a school project where I presented that the most important motto to me is “Family First”. This thinking was engrained into my upbringing from a very early age. On surface level, it’s quite beautiful. Family truly will always mean so much to me. However, at […]

The five love languages explained so you can discover your own.

Do you know how you appreciate receiving love? Do you know how you appreciate giving love to others? These are all tied to your love languages. This may be from learned behavior you’ve seen or experienced growing up – knowing you loved when the special people in your life showed love in specific ways or […]

This post is about Lauryn from Clear Complexions Co

When I think of a girl boss, Lauryn from Clear Complexions Co immediately comes to mind. I came across Lauryn’s business on Instagram, and I was intrigued. Facial treatments from a home studio? AND, she lives nearby? That’s a double win in my book. Needless to say, I had an exceptional experience during my hydrofacial […]

This post is about Taylor Swift's outfits for less.

Calling all Swifties: this post is for you! If you’ve ever admired Taylor Swift’s fashion choices, you know that her outfits are often nothing short of glamorous. From dazzling stage costumes to stunning red carpet gowns, her style is a testament to elegance and sophistication. Read on to see how you can recreate three of […]

This post is about casual work outfits for the corporate baddie.

In an era where corporate culture is evolving, the traditional office dress code is no longer a one-size-fits-all approach. Today, more and more workplaces are embracing a laid-back and relaxed atmosphere, allowing employees to showcase their personal style while maintaining professionalism. Whether you’re navigating the tech industry or a creative agency, we’ve got you covered […]

Caring for plants throughout changing seasons takes patience and intentional effort. Learn the tips it takes to manage your indoor plants throughout the seasons.

As the long summer days wind down and give way to a cooler temperature and changing seasons into autumn, your indoor houseplants enter a different phase of growth that requires your intentional effort and attention. Transitioning your indoor garden for the autumn months requires a thoughtful approach to ensure the well-being of your planty friends. […]

Tips on how to update your home for the fall season

We spend the most time at home and with the season changing soon, it’s time to update some home elements to feel warmer and cozier. Whether that’s with plush blankets, warmer colors around the home, or cozy candles, embrace the season with fall home decor elements that can transform your space. Below are some tips […]

Round up of house plants that will grow well indoors in the fall season. #HousePlants #Monstera #SnakePlant #IndoorPlant #TheDimpleLife

Adding houseplants to your home or apartment is a great, low cost tactic to brighten up your space and increase the air quality. Filling a room with green and colorful plants can really lift the mood. However, having them all die when the winter months roll around is a sure way to do the exact […]

This post is about activities to do in the Fall in Vancouver.

What sets Vancouver apart from all the other cities is its ability to seamlessly transition through all four seasons, offering a diverse range of activities and festivities to match each one. As we transition into Fall, there’s an abundance of exciting screen-free activities awaiting us. Whether it’s visiting the pumpkin patch with your family or […]

This post is about the top 5 fitness classes in Vancouver.

Elevate your fitness journey in Vancouver with a diverse array of classes that cater to every preference and goal. If you are looking to build body confidence, we are here to help! Dive into the high-energy world of Rumble Boxing, sculpt and tone at Lagree West’s reformer Pilates sessions, find balance with Oxygen Yoga’s hot […]

For anyone in LA that has never thought to try a boxing class but enjoys group HIIT workouts, I highly recommend checking out one of these boxing studios. #gymbox #bestgym #gymslosangeles #losangelesathleticclub #gold'sgym #bestgymsinlosangeles

After moving to Downtown LA I found myself getting tired with the monotony of the standard workout I was completing in my small apartment gym. In my efforts to branch away from the standard routine, I visited multiple local gyms. I eventually found a love for group High Intensity Interval Training sessions. This new found […]

This post is about date night restaurants in Vancouver.

For those who have quality time as their love language (or their partners), getting to share a romantic night out will always be something special. Whether it’s a first date, an anniversary, or a celebration, I have compiled some of my favorite date night spots in Vancouver. Whether you are craving Italian, hot pot, or […]

This post is about lunch meal prep recipes.

Ever had that dreadful morning when you oversleep, leaving no time to pack your lunch? The struggle is real as you grumble while getting out of bed, knowing you’re going to have to pay for another overpriced salad at work. We understand the lunchtime dilemma all too well, and that’s why we’ve put together a […]

Anti-inflammatory juice containing beets, carrots, ginger and more to protect against illness. One of the most refreshing juices I've ever had! #freshjuice #antiinflammatory #guthealth #TheDimpleLife

Beets have always been a staple in the refrigerator, whether it’s eating them as beet chips, roasted beets in a bowl, or pickled beets in a salad, there are so many different ways to be able to enjoy this root vegetable and today we’ll explore a beet and carrot juice recipe. They are known to […]

This post is about how to get organized for back to school.

Getting a jumpstart on preparing for the upcoming school semester, especially in college or university, comes with some great perks. First off, it helps you avoid stressing out as the start of classes gets closer. You’ll also have time to plan things out, set goals, purchase the essentials, and figure out a study routine that […]

A young woman is looking down at her laptop trying to figure out her finances.

Taking control of your finances is a crucial step towards achieving your life goals and building a secure future. Finances can be confusing, especially if you are a beginner, but with just knowing a few basic, key steps, you can lay a much healthier, solid foundation to your financial well-being. Keep reading to learn the […]

This post is about college essentials for back to school.

Ready to conquer college like a boss? Preparedness is the key to success in any academic journey, and having the right essentials and being a mindful shopper can make all the difference. Equip yourself with all these college essential tools for back-to-school success. Backpacks and Bags Your trusty backpack or tote is a back-to-school essential, […]

This post is about a 5 day itinerary for San Diego.

Last week, I embarked on a quick getaway to San Diego for a memorable girls’ trip with my mom and sister. With careful planning and enthusiasm, I’ve meticulously put together a day-to-day itinerary that encapsulates the essence of San Diego’s charm and attractions. From culinary delights to beach escapades, cultural exploration to retail therapy, this […]

A joyful, pleasing aesthetic that can invoke joy in life

If we’re not intentional with the joy that is in our lives, we can go days, months, or even years without realizing that we haven’t incorporated this pure state of being. Joy is getting to the core of who you are. Being joyful is about aligning your thoughts and actions with your truest state. Sometimes […]

What is a gratitude journal? How do you start a gratitude journal? Here are tips to help get you started. #Journaling #GratitudeJournal #PositiveAffirmations #TheDimpleLife

Do you often times find yourself feeling down about where you are at, focusing your attention on what you don’t have in your life, and unsure of how to turn your mindset around? Perhaps you got laid off, got ill, had an argument with someone you care about. This is where a practice of gratitude […]

© 2023 3R Media. All Rights Reserved  |  Privacy Policy  |  Terms & Conditions

Site by Sunday Stories

© 2023 3R Media. All rights reserved.
Read our Privacy Policy & Terms & ConDitions